Khayshie
Elevating a personal brand and kick-starting a diversity, equity and inclusion consultancy business with a refreshed website.
Brand identity
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Website design and build
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Brand identity • Website design and build •
As a small business owner finding her consultancy work growing rapidly, Khayshie needed a high-level website refresh, as well as a complete overhaul of her brand identity, to reflect her vibrant personality and showcase her skillset and service offerings.
The budget was modest as Khayshie was just starting out - and this was no problem, as I always aim to meet my clients where they’re at. A limited budget does not have to create a barrier to delivering on expectations and meeting your needs! It just means that we have to get more creative and focus on the key goals and outcomes.
Brand identity
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Brand identity •
We kicked off with a discovery call to chat in-depth about Khayshie’s goals, vision, and strategy for her brand. She wanted to be approachable, accessible, dynamic, and fun, and develop a brand identity that communicated her zesty personality whilst also making sure her clients felt supported and assured of her dependability.
The little speech bubble above the ‘i’ was an immediate “yes!”, centring Khayshie’s skillset as a thought leader, speaker, and commentator.
Website design and build
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Website design and build •
Khayshie’s website is the place that people go after meeting her, where they learn more about her and her service offerings and get in touch to work together. She wanted a website that felt full of personality, conversational, and easy to navigate.
We took advantage of the amazing headshots Khayshie had, making her the central focus of the website, whilst using a mix of typefaces to balance professional reliability and trust with whimsy and creativity. Bold, bright colours were chosen (Khayshie loves purple!) and little hand-drawn touches imbued a sense of individuality.