Step Up! Respect Program
Step Up! Respect is an early intervention program by Tangentyere Council that works with young people (aged 12-17 years) who are disengaged by school, as well as influential adults in their lives. The program focuses on sexual consent, the impacts of porn, promoting healthy relationships, and preventing domestic, family, and sexual violence (DFSV).
They needed a brand identity which reflects their goals of facilitating open, trauma-informed, and transformative conversations with young people that improve their understanding of DFSV, empowering them with information and building confidence. After developing the brand, they also required a digital campaign to reach their audiences, reinforcing key messages and directing them to support.
Brand identity • Print design • Campaign design • Digital design • Apparel design