U Right Sis?
Increasing understanding of technology-facilitated abuse in Central Australia.
U Right Sis? is delivered in a consortium of Her Story Mparntwe, Kunga Stopping Violence Program, and Women’s Safety Services of Central Australia.
Brand identity
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Website design and build
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Campaign design and content creation
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Print design
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Illustration
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Digital design
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Copywriting
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Brand identity • Website design and build • Campaign design and content creation • Print design • Illustration • Digital design • Copywriting •
U Right Sis? works in predominantly Indigenous communities with high need and historically limited access to cyber-safety resources. Repeated workshops are conducted in each community which use interactive discussions, storytelling, and artmaking processes to talk about TFA, online safety, abusive vs. healthy relationships and behaviours, and where to seek help. Workshops and resources are co-designed and produced with input from local women’s groups and community members, using culturally relevant and community-specific messaging to challenge harmful norms whilst celebrating positive uses of technology by First Nations women.
Brand identity
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Brand identity •
With just a logo and a limited colour palette as a starting point, the brand identity for U Right Sis? was developed to centre Aboriginal women and girls, using a youthful, bright, and playful visual style. The brand is engaging and accessible, conversational, safe, and fun whilst talking about the serious topic of technology-facilitated abuse.
Website design and build
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Website design and build •
The U Right Sis? website has become an important mechanism for extending the reach of the program beyond face-to-face workshops, providing ongoing access to educational resources, facilitator materials, and online learning.
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We started with a discovery call to discuss the website strategy, goals, vision, and visual direction in depth.
Mock-ups of the homepage were designed as a starting point for the look and feel of the website, involving several rounds of feedback to refine the visual style.
Website content was drafted collaboratively, including copy, images, and flow.
Each page of the website was then designed in Adobe, getting final feedback on the user interface and layout.
Finally, the website was built in Squarespace using custom code to tailor it to our needs and tested page-by-page for user experience.
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Once just a landing page and shop, the website now functions primarily as a digital resource hub rather than a promotional website, and user behaviour reflects this.
The ‘Resources’ page recorded 1181 page views in FY2025-26, second only to the homepage (1838 page views). Website users also actively engage with downloadable resources: tracked resource button clicks increased by 166% in FY2025-26 from the previous year. Website visitors come from over 50 countries: primarily Australia (65.5%) and the US (19.1%).
Resource development
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Resource development •
U Right Sis? resources are developed using a community-led and place-based approach, with workshop content, participant feedback, and community consultation informing their design and messaging. Resources incorporate culturally appropriate imagery, plain language, and locally relevant scenarios to ensure they resonate with Aboriginal communities across Central Australia.
By combining face-to-face education with community resources, social media campaigns and online learning, key prevention messages are reinforced and community engagement with technology-facilitated abuse prevention is sustained and supported.
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Central Australian communities were lacking education and resources around technology-facilitated abuse (TFA) that were culturally appropriate and context-specific. Language was also a barrier, with many Aboriginal people in these communities speaking multiple languages, often with limited English and understanding of specific terms connected to TFA.
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U Right Sis? resources are developed in collaboration with the communities they’re designed for.
Workshop participants come up with key messages and poster concepts which they feel will resonate with their local context - sometimes in local language - which are designed into branded posters, printed out, and distributed amongst the communities.
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U Right Sis? posters are an extension of the knowledge gained and shared in workshops, tailored for local contexts, and using culturally appropriate messaging.
In FY2025-26, 30 posters were developed from U Right Sis? workshops, distributed within communities, and transformed into social media posts to be shared online.
Capacity-building
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Capacity-building •
A series of resources were developed to guide and support facilitators and to communicate findings from the research conducted on the impact and influence of the U Right Sis? program.
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75 U Right Sis? workshops have been delivered across Central Australia since 2022, with continued growth each year. Starting as just community workshops for adult women and stakeholders, U Right Sis? is now also delivered in schools and reaches young men and boys as well as women and girls. In FY2025-26, there were almost 500 workshop participants, ranging in age from 11 to 60+ years.
Findings from the workshop surveys overwhelmingly indicate that workshops helped participants to increase their understanding of technology-facilitated abuse (TFA) and its warning signs, increase awareness of support services and reporting pathways; and improve confidence in talking about and responding to TFA, especially around knowledge of their rights and legal protections.
